The store runs itself.

A-commerce is agentic commerce: e-commerce powered by an AI operator that can build, run, and improve your store. Type a sentence. Watch your store change.

From hours of dragging to stores that run themselves.

Three eras of e-commerce, each shorter than the last. Amboras is the bridge from the second to the third.

Then — Days of dragging.
Themes, Stripe keys, SSL, DNS, hosting — wired by hand, one tab at a time. The work was the product.
Now — A sentence becomes a store.
One prompt — design, payments, security, hosting, SEO — all live in seconds. You describe it. Amboras ships it.
Next — This is Amboras.
Amboras continuously optimizes your storefront, spinning up new hero, offer, layout, and copy variants and running them as live A/B tests against real traffic. Winners get promoted, losers get retired, and the next round of variants is already in flight. Your store gets sharper every week, on its own.
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Eight surfaces. One operator.

Talk a product into existence.

Upload a phone snap. The AI generates studio images, writes copy in your brand voice, sets variants, prices, SEO, and inventory. You review, you ship.

Example request: Add a leather messenger bag, €189, 12 in stock, four colors.

One sentence. Four tools. A real change.

Add a leather messenger bag for €189, put it in the new Heritage collection, and run 15% off this weekend.

Phone snap becomes studio shot
Background removed. Lighting normalized. Four 1:1 crops generated, ready for the product page.
Listing written end to end
Title, 180-word description in your brand voice, four variants, SEO meta, alt text, category guess.
Added to Heritage
Found the right collection by name, slotted the product in, updated the public collection page.
15% off this weekend
Eligibility scoped to the new product. Window opens Friday 00:00, closes Sunday 23:59 your time.

A complete shop platform, run by one assistant.

Each surface below is a real area of the admin. Nothing here ships as a separate app you have to install.

Catalog & inventory
Create products from a sentence or a photo. Bulk import a spreadsheet by chat. Adjust prices, variants, and stock without leaving the conversation.
Categories & collections
Group products by season, style, or use-case. Move a product into a collection by name. Re-merchandise the whole store from one prompt.
Promotions
Codes, automatic discounts, BOGO, free shipping thresholds, bundle deals. Eligibility rules, scheduling, and stacking logic written for you.
Email
Every transactional and marketing template editable in chat. Rewrite tone, change layout, preview to your inbox.
Storefront source
The AI reads and edits your actual storefront files. Compiles. Screenshots. Shows you the result before publishing.
Launch & infrastructure
Domain connection, Stripe Connect, shipping zones, plugin installs. The whole launch checklist, run by the AI with you.

An autonomous CRO engine, running on your store.

Once a store has traction, the same agent that built it starts looking for what to improve, on its own. It finds the conversion leaks, writes the hypothesis, runs the test, ships the winner.

A continuous engine watching every store.
Funnels, anomalies, friction scoring, segment discovery, correlation, cross-store percentiles. All deterministic, all running 24 / 7. Causal-inference and significance guards built in so we only act on real lifts, not noise.
Signals become hypotheses you can ship.
The engine produces a ranked queue of structured signals. The LLM sits at the very end as a synthesizer, pulling qualitative context, session replays, reviews, and support tickets, and writing a human-readable hypothesis with proposed test, expected lift, and confidence. It never reads raw event tables.
Every test makes the next one smarter.
Peer benchmarks and percentile rankings let your store compare itself to thousands of others on Amboras. A growing library of past test outcomes feeds the synthesizer, so winning patterns on one store accelerate the next. Your store gets the benefit of every test the platform has ever run.
A / B / n today. Bandits tomorrow.
Tests start on the surfaces that move revenue the most: PDP, homepage hero, design and copy first, then offers and pricing. They run as proper A / B / n with statistical significance gates, winners get promoted automatically, and you decide where the autonomy threshold sits.

Available for stores with traction. Onboarding is hand-picked while the engine is in beta.

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Questions, answered.

How is "agentic" different from a chatbot?
A chatbot answers questions. An agent uses tools to take action. On Amboras, every chat message can become a real change to your store: a product created, a price updated, a page edited. The AI decides which tools to call, runs them, and shows you the result.
Can the AI break my store?
Risky actions need confirmation. Build steps run in a verified sandbox before anything goes live. The AI screenshots its own work and shows you the diff. You can roll back any change.
Do I have to use the AI for everything?
No. Every screen still has a normal interface. The AI is an option, not a wall. Most merchants use chat for the heavy work and the dashboard for quick edits.
Why 74 tools? Will more be added?
Each tool is a verified action with strict input validation. We add new tools weekly as we extend coverage into shipping, tax, returns, customer segments, and analytics.
What about my existing store on another platform?
Migrations are free on every paid plan. We move products, customers, orders, and SEO redirects so you keep your traffic.

Stop running the store.
Start directing it.

Free to try. No credit card. Cancel any time.