Amboras

What is Amboras

The first AI-native shop system.

Not only a website builder. Amboras is the full eCommerce platform: we host your domain, host your storefront, host the backend that runs your products, orders, customers, and inventory — and an AI assistant lives inside every page to help you sell more.

The Amboras admin: KPI dashboard, embedded storefront preview for Ironjaw & Co, and AI Business Assistant chat panel — all in one screen

The Amboras admin: real-time KPIs, an embedded preview of your live storefront, and an AI assistant that can act on any of it.

One platform, six things you don’t have to assemble

Everything a shop needs, in one place.

On most shop platforms, “the platform” is really just web hosting plus a checkout — every other piece is a separate vendor and a separate monthly bill. Amboras is the platform actually being the platform.

AI Business Assistant

An AI business assistant on every admin page. Customer analytics, storefront management, design, logos, SEO, reviews — it helps with all of it. Acts, not just answers.

Storefront

A high-converting storefront, designed to sell on every device. Have AI mirror the look of stores you love — or build something entirely new from your imagination. No theme editor required.

Backend

Products, variants, inventory, orders, customers, returns, promotions, shipping — all built in. No "core app + 30 paid add-ons".

Payments

Card processing built in. Over 125+ payment options available. Money lands in your bank account, not ours.

Emails

Order confirmations, refund notices, review requests, abandoned-cart, transactional and marketing — sent from your domain. No third-party apps.

Domain

Connect a custom domain inside the admin. SSL, DNS, and CDN configured automatically.

Why this exists

Most shop platforms hand you an empty store and say “good luck.”

The eCommerce app market has 21,000+ third-party apps because the underlying platforms do very little themselves. Reviews, loyalty, pre-orders, returns, exit popups, page builders, email — all paid add-ons. A serious merchant easily pays over $500/month in third-party app fees, and their store gets slow because of all the apps loading on every page.

Then they still have to write every product description, shoot every photo, configure DNS, set up SEO, and answer every support ticket themselves. The platform gives them a form. The work is theirs.

And when they want to ship a new offer for Black Friday, Cyber Monday, or any flash sale — they have to redesign the page, create new discounts, build new banners, sometimes spin up new products. Two weeks of work for one weekend of selling.

We rebuilt the whole stack with AI as the foundation, not a plugin. The merchant talks. Amboras does.

21,000+
Third-party eCommerce apps
$500+
Monthly app spend
30–60 min
One product, the old way
<2 min
One product on Amboras
~2 weeks
A new offer, the old way
<15 min
A new offer on Amboras

Tool-focused vs outcome-focused

Seven things every merchant has to do.See the difference.

Open a store
Elsewhere ·Pick a theme, configure, hire a designer, weeks
Amboras ·Type what you sell. Live in 10 minutes.
Add a product
Elsewhere ·30–60 min: title, description, photos, variants, SEO, tags
Amboras ·Name it. AI generates copy, photorealistic product images based on your actual product, SEO, categories, variants.
Customer reviews
Elsewhere ·Install a third-party review app ($15–50/mo)
Amboras ·Built in. Auto-emails, displays on product pages.
Discount codes
Elsewhere ·Manual setup. Display in cart? New offer? Buy an app.
Amboras ·3 promotions with 1 prompt, in under 1 minute. Ask AI for more.
Custom domain
Elsewhere ·Buy at a third-party registrar. Configure DNS. Hope it works.
Amboras ·Connect inside the admin. SSL and DNS handled automatically.
Redesign a page (home, product, anything)
Elsewhere ·Theme editor, hire a designer, hire a developer, run an A/B test.
Amboras ·Tell the AI. Homepage, product pages, any block — redesigned and tuned for eCommerce conversion in seconds.
Average monthly app cost
Elsewhere ·$500+
Amboras ·$0 — features are part of the platform.

Sources: 5,000+ merchant complaints across public review sites, subreddits, and community forums.

AI in every page of the admin

Talk to your store.
Watch it change.

A dedicated AI page sits at the top of your sidebar — it can do anything across the platform. On every other page (Orders, Products, Customers, Analytics) a smaller AI chat is already expert in just that page. Voice or type. It doesn’t just answer — it acts.

At your desk, on the couch, on your phone between meetings — your whole shop is one conversation away. No menus to dig through, no forms to fill. Just say what you want.

A merchant at a MacBook reviewing the Amboras admin: real-time KPIs, an embedded Ironjaw & Co storefront preview, and the Amboras Business Assistant chat docked on the right

Onboarding & migration

From a sentence — or your existing store — to live.

Two paths in. Starting fresh? Type one sentence and watch agents work in parallel — products on one branch, branding on another, promotions on a third. Already running a shop on Shopify, BigCommerce, or WooCommerce? We handle the migration for you in under 48 hours.

Starting fresh · two minutes

01You type

"I want to sell handmade leather boxing gloves."

One sentence. That's the whole input.

02Amboras names it

A brand-naming agent picks something short, brandable, available.

No "Shop", no "Online", no generic words.

03Three products

A hero product and two complements, each with a generated image.

Title, 150–200 word description, variants, pricing in cents, published.

04Brand built

Primary color, secondary color, slogan, store description, generated logo.

All applied to the live storefront in real time.

05Promotions live

Bundle discount, free-shipping threshold, WELCOME10 code.

Three working incentives the day your store opens.

06You see it

A live preview iframe loads the moment your URL exists.

Click "View Your Store" and share.

Migrating · 48 hours

Products

Variants, pricing, inventory, images and SEO descriptions — all moved over with their handles preserved.

Customers

Profiles, addresses, order history, accepted-marketing flags. They log back in like nothing changed.

Orders

Open and historic orders, fulfillments, refunds — your reporting picks up exactly where you left off.

SEO & redirects

301s for every old URL, sitemaps regenerated, schema rebuilt. You keep your traffic.

We move products, customers, orders, and 301 redirects from Shopify, BigCommerce, WooCommerce, Magento, and Squarespace. Your SEO stays intact. No downtime — and we handle it free for every paid plan.

Migrate store

Your store, live

Watch it come to life.

While agents work in parallel, your storefront is already loading at your URL. Refresh and it’s real — products, brand, promotions, the whole thing.

  • Store created
  • Storefront live
  • Products generated
  • Brand applied
  • Promotions live

From a single sentence to a live store, in under two minutes.

Ironjaw & Co storefront hero — Hand Stitched in Mexico City — generated end-to-end by Amboras

Built by people who lived this

Amin and Imad scaled their own DTC store to six figures a month on the leading legacy platform — and felt every pain point on the way.

The other shop platforms host your store. They don’t help you sell. So Amin and Imad built a shop system around the things that actually move revenue — urgency, trust signals, AOV-lifting bundles, subscription-driven retention, conversion-tuned product pages, SEO and modern AI-search (GEO) optimization baked in. Every default is opinionated, conversion-tested, and applied automatically. You don’t hire a CRO consultant and a design agency. The platform ships with that knowledge, and the AI keeps applying it as your store grows. More about us.

Backed by leading acceleratorsConversion-first, AI-native by designFounders are former DTC operators

Questions, answered.

Is Amboras a website builder or a full shop platform?
A full shop platform. You get products, variants, inventory, card-payment checkout, orders, customers, returns, promotions, analytics, emails, shipping, and a customer-facing storefront. The website is one piece of it.
How is this different from a legacy platform with an AI app bolted on?
On legacy platforms, AI is a plugin you bolt on top of an interface designed for clicking through forms. On Amboras, AI is the interface — it’s what an AI-native shop system actually means. There is no separate “AI app” because every page already has it. Adding a tool means giving the AI a new capability — not asking the merchant to install an app.
Do I have to use AI for everything?
No. Every AI-generated thing — products, descriptions, images, brand colors, promotions — is editable. The AI builds a strong default in two minutes; you tweak whatever you want.
Where does my data live?
On Amboras infrastructure. Card payments process directly into your bank account. Your store data is exportable at any time — no lock-in beyond what every shop platform requires.
What about migrating from another platform?
We move products, customers, orders, and redirects so your SEO stays intact. Most migrations finish inside 48 hours. Free on every paid plan.

Type one sentence. See your store.

Free to try. No credit card. Cancel any time.